About JooMo Ltd


(for more information please visit: www.JooMo.coop...

History
The story is that Linda Russell and her children were experiencing chronic skin problems and discovered that the existing cosmetics that were claiming to be 'natural' in fact contained many synthetic chemical products. With a belief that these synthetic ingredients were in fact exacerbating their existing skin problems, she determined to formulate a genuine totally natural product. Partnering with chemist Nick Wallen and the research laboratories at UK universities, a formulation was proposed and the JooMo brand launched.

Working in conjunction with the University of Leedsand the University of Surrey, JooMo claim to have developed the world's first ever 100% truly natural facewash.

Political & Social Activism
JooMo makes much of its ethical Cooperative values and its belief in Capitalism for all.<ref name=AboutUs>{{cite web|url=http://www.joomo.coop/about-us/|title=JooMo About Us - Values }}</ref>.

SOS SOS Africa
On the 24th of September 2012, a partnership with the charity SOS Africa was announced. <ref name=SOSAfrica>{{cite web|url=http://www.sosafrica.com/news.htm?id=221 |title=SOS Africa and JooMo Partnership |publisher=SOS Africa |work=http://www.sosafrica.com/news.htm?id=221 }}</ref>. SOS Africa is a UK charity which 'funds the care and education of underprivileged African township children'. <ref name=SOSAfricaHome>{{cite web|url=http://www.sosafrica.com/index.htm |title=SOS Africa |publisher=SOS Africa |work=http://www.sosafrica.com/index.htm }}</ref>.

Nthabiseng
JooMo announced that it would be sponsoring the education of an 8 year old girl called Nthabiseng at the special school set up by SOS Africa. They also donate 50p for every new customer order and 10p for every like of their facebook page. <ref name="SOSAfrica"/>. On their facebook page, a monthly competition with the title #FaceOfJooMo was launched in *January 2014*. It consisted of taking a photos of people holding a JooMo Face Wash bottle, the winner being the entrant with the most amount of likes for their picture plus new likes of the JooMo Facebook page (10p donated to SOS Africa for every picture like plus facebook like).<ref name=GoJooMo|>{{cite web|url=https://www.facebook.com/GoJooMo |title=JooMo Facebook}}</ref>

Awards
In the Pure Beauty Awards 2013, JooMo's face wash was shortlisted in 3 categories: Best Natural Launch, Best Skincare Launch and Best Design and Packaging. It won the 'Best Natural Launch' award on the *27th of October 2013* at an awards ceremony held at the Savoy Hotel in London. <ref>{{cite web|url=http://www.cosmeticsbusiness.com/technical/article_page/The_Pure_Beauty_Award_Winners_2013/93225 |title=List of Pure Beauty Awards 2013 Winners |publisher=www.cosmeticsbusiness.com |work=www.cosmeticsbusiness.com }}</ref>

Controversy
JooMo's claim to have produced the world's first ever 100% truly natural face wash has been questioned by commentators and competitors.<ref name=AliceHartDavis>{{cite web|url=http://alicehartdavis.com/index.php/joomo/ |title=Alice Hart-Davis }}</ref> JooMo in reply have slammed both the natural skincare industry for their mis-labelling of their products, <ref name=NaturalBeautyYearBook>{{cite web|url=http://www.naturalbeautyyearbook.co.uk/news/joomo-lays-down-%E2%80%98natural%E2%80%99-gauntlet-to-industry/ |title=JooMo lays down ‘natural’ gauntlet to industry }}</ref> and have been very critical of the Naturkosmetik standards organisations that monitor the industry.<ref name=Standards>{{cite web|url=http://joomo.coop/joomo/wp-content/uploads/2013/02/Standards_Organisations.pdf |title=Natural Standards Industry White Paper}}</ref>

References
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* [http://www.joomo.coop Official JooMo website]
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